Contributed by Sneha Bista, CUSB Student Services Graduate Assistant

When you mention Mukesh Gutta’s name to anyone in the School of Business, they smile. There is nothing but positive things to say about one of the most loved and celebrated individuals at Clark, and rightly so. From serving as Student Council President to leading the Clark Consulting Group and now excelling as a Senior Programmatic Specialist with Coegi, Mukesh’s journey is a testament to hope, resilience, and dedication. A true marketer at heart, he blends strategic thinking, adaptability, creativity, and a relentless drive to push boundaries.

More Than Simply A Student

At Clark, Mukesh wasn’t just a student leader, he was the ultimate ‘brand ambassador,’ shaping student organizations, driving initiatives, and sparking energy within the community. His ability to foster collaboration and connection left a lasting impact.

“Clark transformed me. Through leading teams and taking on multiple roles, I learned to lead with purpose—a lesson I carry with me every day.”

Now at Coegi, he is breaking new ground in digital marketing, crafting innovative, data-driven strategies for global brands. His story is a reminder that embracing opportunities and facing challenges with determination can lead to greatness. We can’t wait to see what groundbreaking campaigns he’ll lead next!

How did your time at Clark University shape and prepare you for your career?

My time at Clark was beyond books—leading multiple organizations, working at the Small Business Development Center, and stepping into high-impact leadership roles gave me a unique edge. But the real game-changer? Networking. Clark constantly pushed me to connect with alumni and professionals. Many students underestimate this, but trust me, relationships open doors that resumes can’t.

Can you share your journey from Clark University to becoming a Senior Programmatic Specialist at Coegi?

Clark gave me the perfect mix of courses—from digital marketing to branding to visual analytics, every course shaped my skill set. But beyond academics, I stayed ahead of industry trends. That made all the difference. Marketing evolves quickly, and staying updated & adaptable is the key to thriving in this field.

Advice for Current & Future Students

What advice would you give to students who are looking to break into the marketing industry?

Students looking to break into marketing, build your skills early. College is your sandbox: experiment, learn, and gain hands-on experience through internships, projects, and certifications.

Networking is key, too. A connection referred me to Coegi, that’s how I got in. Attend events, engage with alumni, and reach out on LinkedIn. One conversation can open unexpected doors.

I vividly remember my first semester, eagerly searching for a job, applying even before landing in the U.S. But reality hit hard—hundreds of talented applicants, all competing for the same roles. What made me stand out? I showed up. I attended every event, met new people, adapted to new cultures, and embraced the unknown. For every international student out there:

• Don’t rush – adapt first.
• Network with intention.
• Engage with your Advisors. (Shoutout to Laura—one of the best!)
• Consistency beats talent – keep showing up, and results will follow.

What’s one piece of advice you wish you had received while you were at Clark?

If there’s one piece of advice I wish I’d received earlier, it’s the art of work-life balance. Early in my career, I focused solely on work, neglecting other aspects of life. Now, with a mentor to guide me, I’ve learned that success isn’t just about working hard—it’s about working smart and sustaining energy for the long run.

About Working at Coegi

Side note: Coegi is a digital marketing agency at the forefront of the advertising industry, driving innovation and excellence for clients. With a proven track record, it offers rapid media planning, buying, and award-winning strategies. Through data-driven audience targeting, measurement, and optimization, Coegi helps brands thrive and unlock new possibilities.

What is it like working at Coegi, and how is it shaping the marketing industry?

Coegi is a powerhouse of innovation, strategy, and execution in digital marketing. We go beyond media buying to deliver award-winning, data-driven solutions for global brands. What makes Coegi stand out? We don’t follow trends, we set them. With a precision-focused, data-driven approach, we push brands beyond their limits, turning every challenge into an opportunity to innovate.

What are some of the biggest marketing challenges Coegi is addressing?

Coegi helps brands prove full-funnel ROI by aligning measurement strategies with core objectives. By securing inventory early, preventing ad fraud, and leveraging automation, Coegi optimizes efficiency. While short-term, hyper-local strategies provide quick wins, Coegi also builds strong national or regional identities for sustainable, long-term growth.