Every business or organization, whether it’s a local food pantry or a Fortune 500 company, needs to identify a customer base and keep that base informed about the goods and services it provides. Enter marketers, who apply their research, communication, and storytelling skills by connecting buyers, sellers, providers, and clients via multiple media channels.
Why study marketing at Clark?
- Join a community of students and scholars in Clark’s School of Business, which has been named by Princeton Review as one of the best business schools in America and is among the fewer than 5 percent of the world’s business schools to receive AACSB accreditation.
- Gain a solid foundation in “hard” and “soft” business skills, from accounting and finance to organizational behavior and communications.
- Learn from distinguished faculty who have extensive experience, including serving as marketing consultants to brands like Gillette, L.L. Bean, and Godiva; as social entrepreneurs; and as advocates for sustainable business practices.
- Connect classroom learning with community businesses and organizations through hands-on projects that let you make a real impact on important initiatives.
- Master skills related to advertising, communications, consumer behavior, public relations, and marketing strategy and research — proficiencies useful in any field or career.
4 + 1—An advanced degree within reach
The 4+1 Accelerated Master’s provides an opportunity to earn a pathway to a master’s degree — with one year of additional study and available tuition scholarships. Consider the following options for this major:
- Apply
- Request Info
Are you ready to take the first step?
Featured Courses
Digital Marketing
A macro overview of digital marketing from display and search to affiliate and mobile, you’ll learn practical, real-world techniques and experiences to complete a series of group exercises and presentations.
Branding Concepts and Principles
Brand management is critical for both large and small organizations. This course introduces the key concepts and principles of branding as a critical part of the new business landscape.
Marketing Management
Learn key concepts and principles while you analyze real marketing issues. Become a better consumer and master topics including research and information systems, consumer behavior, and nonprofit marketing.
As a marketing major, you’ll become well-versed in advertising, communications, consumer behavior, public relations, and marketing strategy and research — skills useful in any field or career. You’ll be introduced to the principles and practices of marketing and communications, and have an opportunity to explore branding, product management, buyer behavior, and market research in advanced elective coursework.
Like all undergraduate programs in the School of Management, the marketing major includes a core of seven business courses that expose you to all functional areas of business, including accounting, economics, management communications, information systems, and more, while you also learn the critical thinking and communication skills that are essential in a liberal arts environment and vital to the success of today’s marketing professionals.
Curriculum update
Effective fall 2025, Clark offers new majors a B.S. in Marketing instead of a B.A. Contact your advisor for details.
At Clark you’ll get more than a great education; you’ll also be prepared for a long, productive career and life of consequence. And once you’ve completed your degree, you can join other Clark alumni who have gone on to work for great organizations and attend some of the best graduate schools in the world.
Arts, Media, Design, and Communications
Business, Marketing, and Entrepreneurship
Marketing Coordinator
Acertitude
Subscriber Email Marketing Associate
Nexamp
Customer Marketing Specialist
Oracle
Assistant Brand Manager
Henkel
Brand Manager
Atomic Hyper
- Carnegie Mellon University
- College of William & Mary
- Columbia University
- American University Law School
- Emory University
The Clark Experience
The Clark Experience brings together the exceptional education you’ll receive in the classroom and so much more. Through focus and flexibility, it ensures you’ll leave Clark with the creativity, confidence, and resilience to succeed and lead a life of meaning and consequence.
Frequently Asked Questions
What can I do with a major in marketing?
At Clark you’ll get more than a great education; you’ll also be prepared for a long, productive career and life of consequence. And once you’ve completed your degree, you can join other Clark alumni who have gone on to work for great organizations and attend some of the best graduate schools in the world.
You’ll master related knowledge and skills, with the opportunity to become an imaginative and creative marketing expert or researcher in the industry, nonprofit, or public sector. Through hands-on projects that require strong, professional writing and dynamic presentations, you’ll build skills that are coveted by organizations around the world.
What skills will I learn?
All undergraduates in the School of Management develop a toolkit of essential skills crucial to any field of study or career: effective written and oral communication, an understanding of team dynamics, knowledge of business ethics, and solid critical thinking.
In addition, the marketing major will teach you to:
- Evaluate major approaches to digital marketing, including search engine optimization, search and display ads, mobile marketing, social media, and online listening/monitoring,
- Gauge marketing campaign effectiveness using key performance indicators and other qualitative and quantitative techniques
- Understand how marketing concepts and tools can help any organization be more successful
- Analyze marketing problems and develop innovative solutions to complex management challenges
- Develop marketing and brand management strategies to position companies and products for target consumer segments
- Leverage crucial communication and managerial skills
Are there academic achievement awards available to marketing majors?
Qualified students can join the Clark chapter of Beta Gamma Sigma, the international business honor society. Since 1913, Beta Gamma Sigma has recognized and honored top performing students from around the world in AACSB-accredited business schools.
Be a force for change.
Come study at a small research university with a strong liberal arts core.