The 4+1 Accelerated Master’s in Marketing Analytics provides an opportunity to earn a pathway to a master’s degree — with one year of additional study and 100% tuition scholarships for the fifth year. Position yourself for career advancement as you engage with graduate students and network with working professionals.
Why pursue the 4+1 Accelerated Master’s in Marketing Analytics?
Companies everywhere are competing for smart marketers who can translate data into strategic insights and tangible business value. Our program will provide you with the knowledge and expertise to practice advanced marketing and generate data-driven insights for your organization.
Through Clark’s marketing analytics program you will learn to integrate, visualize, and leverage data to generate meaningful insights. Learn how to use data to inform marketing strategy, make actionable recommendations, and help achieve business goals, propel community initiatives, and support causes you believe in.
Before graduation, you will put your classroom learning to work in the real world through student projects and your internship. You will gain experience working with leading digital marketing analytics tools, and you’ll also distinguish your resume by earning two valuable certifications: the Stukent Digital Media Marketing Certification and the Google Analytics Certification.
- Earn your graduate degree in marketing analytics from a globally ranked and accredited university – Clark School of Business is among the elite 5% of business schools worldwide to receive AACSB accreditation, and has been named a Princeton Review “Best Business School” and S. News & World Report “Best Part-time MBA”
- Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.
The accelerated M.S. program requires 10 units of graduate coursework and a graduate level internship. For more information on our graduate programs and requirements, please browse the Master of Science in Marketing Analytics program page.
Careers
Clark’s MSMKA program gives you a grounded approach in the fundamentals of marketing analytics, taking you from the basics of descriptive analytics (what happened) and diagnostic analytics (why it happened), to predictive analytics (what will happen) and prescriptive analytics (how we can make it happen). Your knowledge of the targeted consumer enables you to develop specific programs to increase sales. Through data, you can communicate effectively and productively with colleagues across disciplines and at every level of an organization, offering a range of opportunities to advance your career. You’ll be a competitive candidate for the following roles:
- Senior Director of Digital Analytics
- Pricing Analyst
- Marketing Analyst
- Digital Marketing Specialist
Eligibility
The accelerated Bachelor of Arts | Master of Science in Marketing program is open to students in all majors with minimum cumulative GPA of a 3.4.
Two prerequisite courses are required. Students must complete:
- Marketing – MKT 230
- Statistics – QBUS 110 OR ECON 160 OR PSYC 105
Prerequisites must be completed with a grade of C or higher by the end of the second semester of their junior year.
As part of the application process, all applicants to 4+1 Accelerated Master’s Degrees in the School of Business must meet with both the assistant dean and the associate director of the Stevenish Career Management Center before the accelerated degree adviser form will be signed and approved.
Program Director
Laura Burgess
Assistant Dean
School of Business
lburgess@clarku.edu
508-793-7744
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