Marketing Analytics, M.S. | Programs

Get on the marketing fast-track.

Companies everywhere are competing for smart marketers who can translate data into strategic insights and tangible business value. Our program will provide you with the knowledge and expertise to practice advanced marketing and generate data-driven insights for your organization.

Master’s, STEM

marketing analytics masters - blur of people walking buy

Leverage data for better business outcomes

Through Clark’s marketing analytics program you will learn to integrate, visualize, and leverage data to generate meaningful insights. Learn how to use data to inform marketing strategy, make actionable recommendations, and help achieve business goals, propel community initiatives, and support causes you believe in.

Gain valuable experience and certifications

Before graduation, you will put your classroom learning to work in the real world through student projects and your internship. You will gain experience working with leading digital marketing analytics tools, and you’ll also distinguish your resume by earning two valuable certifications: the Stukent Digital Media Marketing Certification and the Google Analytics Certification.

International Students

Science, technology, engineering, and mathematics (STEM) degrees are in tremendous demand across most major industries in the United States. If you graduate with a STEM-designated degree, such as the Master of Science in Marketing Analytics, you may be eligible to remain in this country for up to 36 months on Optional Practical Training (OPT).

Explore marketing Analytics

Program details

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Earn your graduate degree in marketing analytics from a globally ranked and accredited university – Clark School of Business is among the elite 5% of business schools worldwide to receive AACSB accreditation, and has been named a Princeton Review “Best Business School” and S. News & World Report “Best Part-time MBA.”

Your professional network

Stevenish Career Management Center

Through comprehensive resources, programs, and services, the School of Business Stevenish Career Management Center provides professional development education that prepares graduate students to manage their careers over the course of their lifetime.

“Data analytics helps managers understand customer behaviors and make informed decisions to ultimately drive company revenues, improve operational efficiency and customer service, as well as optimize marketing campaigns.”
Jennifer Mitchell
Marketing professor

Leveraging Data: Marketing Analytics is the Hottest Field in Marketing

Jennifer Mitchell dives into analytics to give students the skills needed to excel in a marketing world transformed into a landscape driven by consumer data.

careers

Senior Director of Digital Analytics
Pricing Analyst
Marketing Analyst
Digital Marketing Specialist

Frequently asked questions

What marketing analytics skills will I learn?

Use digital marketing and data analysis tools and software
Treat data as a strategic asset and make informed decision
Track, improve, and optimize business goals by focusing on key performance indicators
Identify and correct underperforming marketing channels
Help companies use their digital properties effectively and allocate marketing resources efficiently

Academic Excellence. Global Reach. Career Success.

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