Ayan Ghosh Dastidar is a researcher in Quantitative Marketing Strategy with a focus on Digital & Social Media Marketing, Advertising, Healthcare, Place Marketing, and Social Implications of Marketing. His research uses quantitative methods such as Econometric Modeling and Machine Learning on secondary data to study different spillover effects of marketing and highlight marketing’s role in advancing social good. He has received the Best Doctoral Fellow Research Proposal award at the Marketing Strategy Consortium 2020, the Clyde Kitchens/Thoben Elrod/Delta Sigma Pi Doctoral Fellow Research Grant from Georgia State University, and the GTA Teaching Excellence award from J. Mack Robinson College of Business. He was also nominated to represent Georgia State University at the prestigious AMA-Sheth Foundation Doctoral Consortium. Ayan holds a Ph.D. in Marketing from Georgia State University, a Master’s in Applied Statistics & Informatics from the Indian Institute of Technology (IIT) Bombay, and a Bachelor’s in Statistics from St. Xavier’s College (Kolkata). Prior to joining academia, Ayan worked as a Data Science professional for the Hongkong & Shanghai Banking Corporation (HSBC). His research has been published in the Journal of Business Research and the Handbook of Customer Centricity.