School of Business: Faculty Research Seminar
Carlson 203Join School of Business faculty, staff, and students for an interesting dive into some recent research by Professor Atefeh Yazdanparast Ardestani, associate professor in the School of Business. Title: Color Saturation and Anticipated Sensory Intensity: An Account of Psychological Proximity Abstract: Color saturation is an important and relevant attribute in products and packaging. However, the […]