Parminder Bhachu
Professor Bhachu is interested in emergent cultural forms and cultural identities in border zones and niche markets innovated from the margins by multiply moved new global citizens. Her work deals with the production, circulation, and marketing of cultural products and commodities in multiple sites around the globe and their interpretation in local contexts. These research topics build on her long term interests in immigrant enterprises, multiple migrations and diasporas, race and ethnicity, cultural nationalisms, and consumer and popular cultures in global markets.