Marketing to You – Fall 2023
Professor Lawrence Norman ’94, ’95 runs a class, ENT212 Marketing to You, dedicated to bringing interesting speakers to students. This semester’s speakers were:
Crazy Legs Conti, writer and competitive eater, Defining You
Steve Gallo, President OOFOS, Creating You, Entrepreneurship and Social Media
Melissa Huggard Arata, VP of Marketing at CYBEX, Reaching You, Product Placement
Uzma Rawn, Senior VP of Major League Baseball, Pitching You, Partnerships
Alan Ho, Global Brand Manager of Apple, Brand Love
Nicole Alexander, Head of Global Marketing at Meta, Presenting You, Presenting with Confidence
American Marketing Association (AMA) and E&I Speaker Series Collab – Spring 2024
This year the AMA and E&I program teamed up to bring a marketing speaker series to prepare students for the upcoming Clark Tank Marketing Pitch Competition.
John Dobson, Associate Professor at Clark University, Personal Branding & the Science of Persuasion
Tim Hally, co-founder of Munq, Building Brand Stories that Connect
Allen Ibrahim, Assistant to Programs and Finance at MassDOT/MBTA S&EM, Talking Marketing! Podcasting
Lawrence Norman, CEO, Brand Love
Emilee Cocuzzo, Service Delivery Lead at Valere, Building Community Through Event Marketing
Mark Gefteas, Vice President of Corporate Development, Resumes & Job Interviewing Best Practices
Nick Keyes, Content Creator, SMM, Email Marketing, Digital Advertising, Marketing Basics for Small Businesses
Bri Azier, CEO of Bri’s Sweet Treats, Networking
Teresa Quinn, Program Manager E&I, How to Pitch a Marketing Plan
Bob Cargill, President of AMA Boston, Social Media and Personal Branding
Marketing to You – Spring 2024
Professor Lawrence Norman ’94, ’95 runs a class, ENT212 Marketing to You, dedicated to bringing interesting speakers to students. This semester’s speakers were:
Crazy Legs Conti, writer and competitive eater
Joe Anthony, founder of Hero Collective
Beth McKenna, Head of US Marketing, Lego Group
Nicole Federico, SVP of Marketing Boston Celtics
Dan Mazei, former Tinder and Reebok executive
Sally Namani, GM US Peace Players International
Kate Forrestall, Chief Talent Office Trip Advisor
Clark Tank Venture Development Speakers – Spring 2024
Debra Harrsch, CEO of Brandwidth Solutions, marketing strategy
Tim Hally, co-founder of Munq, personal storytelling
Elyson dos Santos, Rockland Trust Bank, banking, insurance, and taxes
Tara Ostromecky, founder of Makin’ It Marketing, social media marketing
Laura Robinson, Clark University Librarian, industry data and research
Elery Rojas, Wix.com representative, website design and development
Gerri Detweiler, financial services consultant, small business finance
Crysta Spitzfadden, pitch deck development
Clark Tank Business Plan Pitch Speakers – spring 2024
Jon Weaver, President & CEO of MBI
Eric Butler, founder of Broadway in Worcester, founder of Final Bow Productions, and VP of City Year
Katie Cella, CEO & Chief Growth Officer & Strategist
Parna Sarkar-Basu, Founder & CEO of Brand and Buzz Consulting
Special Guest Speaker – Spring 2024
Max Feber, a contestant on season 10, episode 9 of Shark Tank
