After a long run with Marketing to You, a course like no other, Professor Lawrence Norman passes the baton to Dan Mazei. Since the spring of 2020, Norman has strategically taught students to understand what companies are looking for in new hires and how to best master marketing skills, through weekly guest speakers, team collaboration and presentations, and of course, a stellar playlist!
Mazei, although not teaching Marketing to You, is adopting the winning format for his class that Norman designed – ENT296 Sports and Entertainment Marketing. Mazei has also added his own twist with a sports competition theme. Topics include Sports Franchising, Next Generation Fandom, Business of Influence, Power of Niche, Start Me Up in Sports, and Change the World through Sports and Entertainment.
The class, ENT296 Sports and Entertainment Marketing starts March 12 and runs until April 23 from 2:50-5:50 in S321. There are a few seats available so register today.
So who is Dan Mazei?
Dan is a passionate consumer marketer who has spent 20 years introducing brands to new and desirable audiences, employing a consistent mix of reason, creativity, and urgency – all based on the very simple principle that our innate curiosity, playfulness, and optimism as human beings is what makes us the greatest asset to a company’s bottom-line success.
Dan has successfully applied this approach to leading marketing teams for some of the world’s most impactful brands and has been a trusted partner to executives and decision-makers across sales, operations, product, finance, and human resources.
He led U.S. communications and go-to-market execution for Tinder, introducing Gen-Z daters to the most aggressive product lineup in the company’s history, coming immediately out of the pandemic. This included helping singles to understand the “new rules” of dating in return to face-to-face interactions, as well as ensuring the brand maintained its position of leadership and trust.
For the world’s largest video game company, Activision Blizzard, Dan introduced millions of fans worldwide to two professional, global esports leagues – growing share of voice against competitors by 10-plus percent each year. He also guided the company through COVID-19, leading executive communications, message development, and communications strategy for shifting the business model from live events to one exclusively online; managed the business through a geopolitical crisis; and led the organization through significant change management.
At Reebok, Dan doubled the volume and reach of earned media coverage for the legacy brand, year-over-year; increased earned media value at a faster rate than Nike or adidas; and grew social engagement year-over-year by percentages of 30-plus for four straight years. This included scoring some of the largest engagement wins in the company’s history through bold, aggressive storytelling – helping to ultimately drive meaningful percentage point gains in net promoter score (NPS), purchase intent, and customer retention.
From his time leading storytelling at Ford Motor Company to his tenure driving media relations for Nintendo and its record-breaking Wii and DS systems, Dan has worked alongside and in the service of C-level leaders and delivered consistent, quantifiable business results, all while pushing the boundaries of creativity.
You can contact Professor Mazei at dmazei@clarku.edu for more information about the class!
Learn More About Clark’s E&I Program
Please follow the E&I Program’s social accounts – LinkedIn, TikTok, and Instagram – to keep up with all Entrepreneurship and Innovation Program’s events and activities as well as our events calendar and student-run website www.clarkstudentventures.com.
If you are interested in getting involved with Clark Tank or the E&I program, please reach out to Teresa Quinn at TQuinn@clarku.edu.
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About the Clark University Entrepreneurship and Innovation Program
The E&I courses are designed to help a student identify problems, ideate solutions to those problems, and implement the best solution to bring about the desired change. Whether your interest is business ownership or social change, Clark University’s E&I minor complements any major to help you gain the full benefit of your educational experience and future goals.
Media Contacts:
Teresa Quinn, Manager of the Entrepreneurship & Innovation Program
Email: TQuinn@clarku.edu
Meredith Galena, Communications Specialist, School of Management
Email: MGalena@clarku.edu