Marketing, B.S.
Overview
Learn to shape strategy and influence decision-making. Marketing is at the core of every successful organization, shaping how businesses, nonprofits, and institutions connect with their audiences. At Clark, the marketing major equips you with the research, communication, and strategic thinking skills needed to craft compelling messages, analyze consumer behavior, and develop innovative marketing strategies.
Why study marketing at Clark?
- Gain a solid foundation in “hard” and “soft” business skills, from accounting and finance to organizational behavior and communications.
- Learn from distinguished faculty who have extensive experience, including serving as marketing consultants to brands like Gillette, L.L. Bean, and Godiva; as social entrepreneurs; and as advocates for sustainable business practices.
- Connect classroom learning with community businesses and organizations through hands-on projects that let you make a real impact on important initiatives.
- Master skills related to advertising, communications, consumer behavior, public relations, and marketing strategy and research — proficiencies useful in any field or career.
Frequently Asked Questions
What can I do with a major in marketing?
A marketing degree prepares you for careers in brand management, digital marketing, market research, advertising, and corporate communications. Many graduates work as marketing strategists, social media managers, public relations specialists, or media buyers, while others focus on data-driven roles in analytics and consumer insights. The ability to understand audiences, craft compelling messages, and interpret marketing data makes this degree valuable in nearly every industry.
How is marketing different from other business majors?
Marketing focuses on understanding customer needs, building brand awareness, and creating strategies that influence consumer behavior, while other business and management degrees emphasize broader organizational leadership and financial decision-making. Marketing professionals specialize in advertising, digital media, public relations, and market research, helping organizations grow and maintain strong customer relationships.
What emerging trends in marketing will I learn about in this program?
Clark’s marketing curriculum covers traditional and cutting-edge marketing strategies, including digital advertising, social media marketing, content strategy, consumer analytics, and sustainability marketing. Courses also explore the impact of artificial intelligence, data-driven personalization, and ethical marketing practices in today’s rapidly evolving business landscape.
