Marketing Analytics, M.S.

Large group of people walking through busy street
Marketing strategist crafting a comprehensive demographic profile for a niche market, leveraging data analytics to identify key consumer segments and tailor marketing campaigns accordingly.

Exceptional credential, lifetime asset

  • Earn your graduate degree in marketing analytics from a globally ranked and accredited university – Clark School of Business is among the elite 5% of business schools worldwide to receive AACSB accreditation, and has been named a Princeton Review “Best Business School” and S. News & World Report “Best Part-time MBA”
  • Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.
  • Work in a highly collaborative learning environment with talented peers and scholar-practitioners who share their deep leadership experience with you.

Frequently asked questions

What is the difference between a marketing degree and a marketing analytics degree?

While marketing degree. programs focus on strategy, branding, and creative development, marketing analytics emphasizes data interpretation, digital tools, and performance metrics. At Clark, you’ll gain strong foundational knowledge in both—learning how to use data to inform strategy and deliver measurable results.

What certifications will I earn in this program?

You’ll earn the Stukent Digital Media Marketing Certification and Google Analytics Certification, both of which are recognized by employers and enhance your marketability

Can I complete the program in one year?

Yes. Most students complete the program in one academic year (fall, spring, and a required summer internship), but you may choose to extend it across two years for added flexibility.

Contact information
Office location

950 Main Street
Worcester, MA 01610

The School of Business is located in Carlson Hall, close to the Maywood Street parking lot.

1-508-793-7543

1-508-793-8822