Every business or organization, whether it’s a local food pantry or a Fortune 500 company, needs to identify a customer base and keep that base informed about the goods and services it provides. Enter marketers, who apply their research, communication, and storytelling skills by connecting buyers, sellers, providers, and clients via multiple media channels.
Clark’s School of Business has been named by Princeton Review as one of the best business schools in America; ranking 16th on Forbes’ list of America’s Most Entrepreneurial Universities; and is among the fewer than five percent of the world’s business schools to receive AACSB accreditation.
The 4+1 Accelerated Master’s provides an opportunity to earn a pathway to a master’s degree — with one year of additional study and available tuition scholarships. Consider the following option for this major:
Career Communities are industry-focused groups designed to support your professional exploration and narrow down your career interests within specific fields. You’ll connect to opportunities, professionals, and information that will support your career development. The following communities may be of interest for students in this major:
Arts, Media, Design, and Communications
Business, Marketing, and Entrepreneurship
Marketing Coordinator
Acertitude
Subscriber Email Marketing Associate
Nexamp
Customer Marketing Specialist
Oracle
Assistant Brand Manager
Henkel
Brand Manager
Atomic Hyper
- Carnegie Mellon University
- College of William & Mary
- Columbia University
- American University Law School
- Emory University
The Clark Experience
The Clark Experience brings together the exceptional education you’ll receive in the classroom and so much more. Through focus and flexibility, it ensures you’ll leave Clark with the creativity, confidence, and resilience to succeed and lead a life of meaning and consequence.
Frequently Asked Questions
What can I do with a major in marketing?
At Clark you’ll get more than a great education; you’ll also be prepared for a long, productive career and life of consequence. And once you’ve completed your degree, you can join other Clark alumni who have gone on to work for great organizations and attend some of the best graduate schools in the world.
You’ll master related knowledge and skills, with the opportunity to become an imaginative and creative marketing expert or researcher in the industry, nonprofit, or public sector. Through hands-on projects that require strong, professional writing and dynamic presentations, you’ll build skills that are coveted by organizations around the world.
What skills will I learn?
All undergraduates in the School of Management develop a toolkit of essential skills crucial to any field of study or career: effective written and oral communication, an understanding of team dynamics, knowledge of business ethics, and solid critical thinking.
In addition, the marketing major will teach you to:
- Evaluate major approaches to digital marketing, including search engine optimization, search and display ads, mobile marketing, social media, and online listening/monitoring,
- Gauge marketing campaign effectiveness using key performance indicators and other qualitative and quantitative techniques
- Understand how marketing concepts and tools can help any organization be more successful
- Analyze marketing problems and develop innovative solutions to complex management challenges
- Develop marketing and brand management strategies to position companies and products for target consumer segments
- Leverage crucial communication and managerial skills
Be a force for change.
Come study at a small research university with a strong liberal arts core.