Get on the marketing fast-track.
Companies everywhere are competing for smart marketers who can translate data into strategic insights and tangible business value. Our program will provide you with the knowledge and expertise to practice advanced marketing and generate data-driven insights for your organization.
International Students
Science, technology, engineering, and mathematics (STEM) degrees are in tremendous demand across most major industries in the United States. If you graduate with a STEM-designated degree, such as the Master of Science in Marketing Analytics, you may be eligible to remain in this country for up to 36 months on Optional Practical Training (OPT).
Exceptional credential, lifetime asset
- Earn your graduate degree in marketing analytics from a globally ranked and accredited university – Clark School of Business is among the elite 5% of business schools worldwide to receive AACSB accreditation, and has been named a Princeton Review “Best Business School” and S. News & World Report “Best Part-time MBA”
- Join a close-knit learning community representing 90+ countries and 150 nonprofit and business partners around the world.
- Work in a highly collaborative learning environment with talented peers and scholar-practitioners who share their deep leadership experience with you.
Leveraging Data: Marketing Analytics is the Hottest Field in Marketing
Jennifer Mitchell dives into analytics to give students the skills needed to excel in a marketing world transformed into a landscape driven by consumer data.
“Data analytics helps managers understand customer behaviors and make informed decisions to ultimately drive company revenues, improve operational efficiency and customer service, as well as optimize marketing campaigns.
—Jennifer Mitchell
Professor
The M.S. in Marketing Analytics requires 10 units of coursework. Students must also complete an internship as part of the program. The internship is a program requirement and not part of the 10 units of coursework that must be completed. The program can be completed in one year (Fall, Spring, Summer Internship) or extended to a second academic year if the student chooses.
10 course units
- 7 core courses
- 3 elective courses
- 1 internship
Clark’s MSMKA program gives you a grounded approach in the fundamentals of marketing analytics, taking you from the basics of descriptive analytics (what happened) and diagnostic analytics (why it happened), to predictive analytics (what will happen) and prescriptive analytics (how we can make it happen). Your knowledge of the targeted consumer enables you to develop specific programs to increase sales. Through data, you can communicate effectively and productively with colleagues across disciplines and at every level of an organization, offering a range of opportunities to advance your career.
Foundations of Analytics
Digital Marketing Analytics
Marketing Research
Business Intelligence
- Senior Director of Digital Analytics
- Pricing Analyst
- Marketing Analyst
- Digital Marketing Specialist
Frequently Asked Questions
What marketing analytics skills will I learn?
- Use digital marketing and data analysis tools and software
- Treat data as a strategic asset and make informed decision
- Track, improve, and optimize business goals by focusing on key performance indicators
- Identify and correct underperforming marketing channels
- Help companies use their digital properties effectively and allocate marketing resources efficiently
Academic Excellence. Global Reach. Career Success.
Join our supportive community of scholars. Ready to take the next step?